Lab+9


 * According to the slideshow by Sylvain Cottong, who is an employee at [|http://www.integratedplace.com], describe the tools and methods of 'service design' (2 paragraphs)**

According to Sylvain Cottong, service design is a very important part of the design industry. It puts certain methods of product design and interaction together to create a product that is useful and beneficial for customers. There are tools and methods which are used for service designing. The tools are discussed in the next paragraph. Methods include storyboards, scenarios, storytelling and real world experience simulation.

Ethnography, is market research. It helps identify and understand the environment in which the users will be using the product. The customer journey map shows the entire process of the customers experience. It shows the process on a timeline. Service blueprinting records information such as action sequence and time actions (which are happen at the front and back of the stage). It shows this data as quantitative information. Context, mapping and ideation is where users can provide their ideas hopes and expectations for improving the product design. Service prototyping is when you conduct trials for the prototype of the design in the real world using actors.


 * From your personal experience, what would be a scenario in which these methods would be useful? (2 paragraphs)**

These methods would be very useful in my store. I own a surf shop in Sauble Beach. The products in the store are important but so is the overall atmosphere and experience that the customer has while in the store.

I must consider the lighting, traffic patterns, attitude of my employees, music playing in the background, decor and location. All of these effect my customer’s perception of my store which effects whether or not my product is desirable to them. In order to create the ideal experience for my customers I ask friends and family for their feedback. I also observe my customers when they are in my store to see if everything flows well. The tools and methods of service design will be very helpful this season in my store.