Lab+1

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**Tutorial #1 Wiki Question (2 marks):** Review the Tutorial 1 movies, and describe Jonathan Ives and his theory of 'undesign' in relation to his work at Macintosh. (200 words)======

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When Jonathan Ives designs Macintosh products he uses his theory of “undesign” which means his products do not contain any unnecessary physical characteristics. For example the iphone fits perfectly in your hand, there is no objects sticking out that your hands or eyes go directly to. Macintosh products feel like they are almost a part of your body. Another similar example to this would be the “on” light of the Mac computer. The light is only on when the computer is on and it is off when the computer is off. There is no blunt light flashing in your face. The flashing on light also mimics a human breathing. Ives incorporates and tries to mimic the natural world when designing Mac products. Macs most recent desktop computer screen mimics a sunflower and how it moves towards the sun. The computer is also very aesthetically pleasing. Macintosh’s products are designed to be less imitating and very easy to use. After the product is designed the designers need to have the feeling there is no other way for their product to be improved or changed. All of these characteristics make up the theory of undesign.======